WHAT MOTHER MADE

Baby GAP begone! There's a new (and affordable) kids label in town and it's frankly kicking ass. Running from an achingly cool studio in London's Dalston, every design from new label What Mother Made is hand-crafted with prints running the full gamut of bold to bonkers. Think retro shapes, playful silhouettes and the brightest hues on the spectrum. Forget the hipsters of East London, this one's for the real cool kids. Whatmothermade.co.uk.