FEARNE ❤ MOTHER PUKKA

Fearne Cotton: there are few women who can straddle the gender boundaries so seamlessly – loved by women, lusted after by men, she's pure tele gold. Not only that, she's self-deprecating (check out her Instagram at fearnecotton4) and after we badgered numerous famous parents to champion our 'Parent Fail' campaign – an attempt to show the perfectly-polished Pinterest/Instagram world that we're parents, we're human and sometimes we're a bit rubbish – she was the one who came bounding into the fore.

The whole campaign is set to run mid-March and all proceeds will go to kids charity Right To Play. The aim is to get as many parents as possible to fess up about life in the parenting lane. It could be anything from Sellotaping napkins together to fashion a nappy to eating your kids Ella's Kitchen sachets when there was no food in the house. The more honest, humorous and self-deprecating, the better.

Fancy being part of the launch video with Fearne Cotton? Just write down your 'Parent Fail' clearly on a white piece of paper, hold it up, have your pic taken (with your urchins if possible) and send it to anna@motherpukka.co.uk

Do it for the kids.