OOH LA LA!

Speccy, goggle eyes and geek: glasses for kids aren't cool. It's not like they can just start hanging out in Shoreditch with likeminded hipster geeks and everything will be OK. Cue eyewear collective Very French Gangsters who are dead-set on changing that.

The achingly cool Paris-based Anne Masanet and Karoline Bothorel-Bolzinger teamed up to create the hip eyewear line for the neglected demographic (three to 14-year-olds) that has us wishing we were a little (or a lot) younger.

The duo first met five years ago, while Masanet oversaw a children's wear department at a purchasing office and ran into Bothorel-Bolzinger, who was working as a fashion design consultant. Realizing that they both had an eye for cool stuff, Masanet and Bothorel-Bolzinger united to create glasses that would fit smaller faces, while preserving the kids' playfulness rather than making them look too mature. Enter the new generation of hipsters. Veryfrenchgangsters.com